Apple has no problem with throwing the word genius around. At 55, founder Steve Jobs continues to be touted as a “boy genius”. The Apple Store unapologetically bills a collection of four stools and a T-shirt clad techie, as the “Genius Bar”. Following form, this week Apple released version 8.0 of their flagship software application, iTunes, complete with its own built in “Genius”. Being an inhabitant of the venn diagram overlap between music geek and tech nerd, I was thrilled. (more…)
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